Joe Deeba

Creative Producer & Production Manager

WHAT I DO

Creative Production
Campaigns · Shoots · Content · EventsProduction & Manufacturing
Sourcing · Suppliers · Costing · Sampling · DeliveryBrand & Fashion Operations
Collections · Wholesale · Retail · LaunchesProject Management
Budgets · Timelines · Teams · Partners

General Manager


Lead the brand’s operations across production, manufacturing, wholesale, retail, logistics, and financial planning.Manage collections from post-design development through sourcing, costing, suppliers, factories, production, and final delivery.Oversee international wholesale and retail partnerships, including Harrods and Harvey Nichols, alongside sales and go-to-market execution.Coordinate creative, commercial, and production teams to bring collections from concept to market.

Project LeadLed full campaign production in collaboration with Fifteen O Five (Beirut), overseeing budgeting, casting, and execution from pre-production to delivery.

Saint Levant x anghami live Session — Production Assistant
Supported production and on-set coordination for the music video.

Projects & Collaborations

War2a Lebanon - Brand Consultant
Supporting the brand’s development through creative consulting, artist sourcing, and new collaborations.Le Freak Beirut - Uniforms Production
Led the end-to-end production of their uniforms following the design phase, managing suppliers, sourcing, budgets, timelines, and final delivery.Roadster Diner Lebanon - Project Manager
Collaborated with Clumpsy Gab and Roadster’s marketing team on the production and installation of props for the 2025 summer campaign.Soniare - Wedding Production Coordinator
Event production, vendor coordination, setup and live execution.

Available for creative production, production management and brand projects across Beirut, the GCC and Europe.