Based in Beirut, I work at the intersection of fashion, creative production, and operations. With experience managing an emerging fashion brand, I have led collection launches, coordinated international retail relationships, and overseen production from concept design to product delivery. I produce and manage photoshoots and campaigns, collaborating closely with creatives to translate concepts into cohesive visual narratives. My approach focuses on transforming creative ideas into structured, executable projects by connecting designers, manufacturers, and partners across different markets.
What I DoCreative production & shoot management
Production management (producer / PM roles)
Fashion collection development and pricing
Fashion shoots & campaign coordination
Brand consulting & development
Connecting brands with creatives and collaborators
PROJECTS & WORK
amer
General Management
amer is a Beirut-based Lebanese Lifestyle Brand by Ahmed Amer, blending Levantine embroidery, modern simplicity, and modest design. • Manage international wholesale and retail operations. Coordinated with leading high-end partners including Harrods and Harvey Nichols in Kuwait and Riyadh to ensure seamless order fulfillment and brand representation.
• lead and execute sales strategies and go-to-market campaigns for Fall/Winter and Spring/Summer collections, with a focus on expanding presence across retail and concept stores in the Gulf region.
• Collaborated closely with creative teams to develop brand books, lookbooks, campaign concepts, packaging, and visual direction for shoots, ensuring cohesive brand storytelling.
• Oversee daily operations including sales coordination, budget tracking, and administrative management.
• Direct production logistics, supplier relations, and financial planning for collections.
Fifteen O Five
Saint Levant x anghami live Session — Production Assistant
•Supported production and on-set coordination for a music video.
Nassif Zeytoun Visualizers — Production Manager
• Managed production and on-set execution for 4 music visualizers, coordinating teams, logistics, and timelines.
Roadster Diner
Project Manager
Worked alongside the art director Clumpsy Gab and coordinated with Roadster’s marketing team to execute the project, including the design, production, and installation of props across Roadster restaurants for their 2025 summer campaign.
Soniare
Wedding Coordinator
• Oversaw the wedding timeline, managing event flow, and ensuring management satisfaction.
• Coordinated with vendors and assisted with setup to align with the creative’s vision.
• Provided on-the-spot support for the wedding party with troubleshooting any last-minute complications. Soniare Instagram